Work

Influenced by Media Brands? A Conjoint Experiment on the Effect of Media Brands on Online Media Planners’ Decision-Making

Year: 2021

Type: article

Source: Journal of Media Business Studies

DOI: 10.1080/16522354.2021.1899741

Authors: Monia Kouki-Block, Christian-Mathias Wellbrock

Institutions: Universität Hamburg, University of Cologne

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3147916009

FWCI: 1.609

Cites: 53

Cited by: 10

Related to: 10