Work

The Role of Endorsers Framing and Rewards on the Effectiveness of Dietary Supplement Advertisements

Year: 2009

Type: dissertation

Source: 成功大學國際經營管理研究所碩士班學位論文

Authors: 傅麗玲, Cho-Thwe Lynn

Language: Chinese

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W3148548853

Cites: 15

Cited by: 23

Related to: 10