Work

Love is not blind: investigating a love-hate transition among luxury fashion brand consumers

Year: 2021

Type: article

Study design: Observational Study

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/jfmm-04-2020-0058

Authors: Muhammad Kashif, Tulay Korkmaz Devrani, Aisha Rehman, Sarminah Samad

Institutions: GIFT University, Başkent University, Princess Nourah bint Abdulrahman University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3149709258

FWCI: 5.974

Cites: 61

Cited by: 32

Related to: 10