Work

A Cross-cultural look at Celebrity Sports Endorsement

Year: 2012

Type: article

Study design: Observational Study

Authors: James Anthony Lee, Edmund Culbreath

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3151466650

FWCI:

Cites: 153

Cited by:

Related to: 10