Work

Modeling the marketing strategy-performance relationship

Year: 2001

Type: article

Authors: K.R.E. Huizingh, Evelien Zengerink

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3152445059

FWCI:

Cites: 75

Cited by:

Related to: 10