Work

The influence of sexual appeal in advertising towards Malaysian cosmetic product buying behaviour

Year: 2020

Type: dissertation

Authors: Tsu Pin Law, Jasmine Chia Min Koh, Joo Hong Lim

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3154933588

Cites: 33

Cited by: 1

Related to: 10