Work

Mobile Advertising: An Insight of Consumers' Attitude

Year: 2019

Type: conference-paper

Study design: Observational Study

Source: Siti Hasmah Digital Library-MMU Institutiona Repository (Multimedia University)

Authors: Kah Boon Lim, Sook Fern Yeo, Lee‐Lee Chong

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3157160182

FWCI: 2.037

Cites: 25

Cited by: 6

Related to: 10