Work

Principles of Contemporary Marketing

Year: 2008

Type: article

Author: David L. Kurtz

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3157488680

FWCI: 5.443

Cites:

Cited by: 54

Related to: 10