The Influence of Utilitarian Value, Hedonic Value, and Perceived Risk on Customer Satisfaction and Customer Loyalty to Shopee Customers in Surabaya
Year: 2020
Type: conference-paper
Study design: Observational Study
Authors: Nensi Laurence Nggai, Dudy Anandya
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W3158024225
