Work

Predicting Under- and Overperforming SKUs within the Distribution–Market Share Relationship

Year: 2021

Type: article

Source: Journal of Retailing

DOI: 10.1016/j.jretai.2021.04.002

Authors: Martin Hirche, Paul W. Farris, Luke Greenacre, Yiran Quan, Susan Wei

Institutions: University of Cologne, University of Virginia, Monash University, The University of Melbourne

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3158101331

FWCI: 2.757

Cites: 59

Cited by: 16

Related to: 10