Work

Marketing research an applied orientation,2nd ed

Year: 2002

Type: article

Authors: Naresh K. Malhotra, John E. Hall, Mike Shaw, Peter Oppenheim

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3158364127

FWCI: 27.12

Cites:

Cited by: 161

Related to: 10