Work

Marketing Research: An Applied Orientation -6/E.

Year: 2010

Type: article

Author: Naresh K. Malhotra

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3158487803

FWCI: 0.95

Cites:

Cited by: 38

Related to: 10