Work

Marketing, 6th ed

Year: 2004

Type: article

Authors: Philip Kotler, Linden, Stewart, Gary Gary

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3159267945

FWCI: 7.49

Cites:

Cited by: 42

Related to: 10