Work

The impact of sponsorship on a football team’s brand equity

Year: 2009

Type: article

Source: Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)

Authors: José Vale, Elisabete Serra, Vera Teixeira Vale, José Carvalho Vieira Vieira

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W3161590280

FWCI: 1.574

Cites:

Cited by: 8

Related to: 10