Year: 2018
Type: dissertation
Abstract: Malay is one of the many races living in Malaysia, and the Malays enjoy a long \nhistory of travelling. The traditional travel culture of the Malays is known by the term \n“merantau”, and to date, the Malays are actively engaged in travelling activities. The \nstory of Panglima Awang's voyage and Munshi Abdullah's adventure are evidences of \nthe greatness of the Malays travelers (known as “Musafir” in Arabic Language). \nBefore Islam, the Malays behavior was much shaped by the traditional and cultural \nbeliefs in addition to flavoured by other religions philosophy. After Islam, the Malays \nbehavior is shaped in accordance to the wishes of ALLAH the Al-Mighty, and their \ntravel behavior is no exception. The current scenario shows that a number of tourist \ndestinations failed to provide comfort to the Malay travellers. The concerns, for \nexample, involve the impractical prayer space facilities, irrespective of “halal” issues \nespecially food-related and indifferent attitude towards immoral activities. In general, \nthis study seeks to see the influence of demographics and travel characteristics on \nMalays travel behaviour, to which extent do the Malays aware of Islamic belief in \nrelation to travel, to what level do the Malays practice the Islamic belief related to \ntravel, how the Islamic belief related to travel affects the Malays travel behavior, and \nto identify the Malays travel behaviour. According to the Theory of Reasoned Action \n(TRA), three aspects (namely 'Belief', 'Attitude' and 'Intention') will influence the \nbehaviour and therefore, this study employed this theory to examine how belief, \nattitude and intention in Islam religion influence the Malays travel behaviour.
Author: Noor Azam Azmi
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W3163041861