Work

Pursuit of loyalty in service recovery: The roles of brand equity and cognitive reappraisal as moderators

Year: 2021

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2021.102601

Authors: Ahasan Harun, Md Rokonuzzaman

Institutions: The University of Texas Rio Grande Valley, Clayton State University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3164586035

FWCI: 2.772

Cites: 91

Cited by: 27

Related to: 10