Work

The importance of fit: a predictive model of cause marketing effects

Year: 2021

Type: article

Study designs: Systematic Review, Meta-Analysis

Source: The Journal of Marketing Theory and Practice

DOI: 10.1080/10696679.2021.1901594

Authors: Michelle M. Rego, Mark A. Hamilton

Institutions: Johnson & Wales University, University of Connecticut

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3165201951

FWCI: 2.987

Cites: 125

Cited by: 21

Related to: 10