Work

Factors affecting brand equity of carbonated soft drinks industry : a study of Coca-Cola and Pepsi from Malaysian youth perspective

Year: 2019

Type: dissertation

Author: Ruhi Rownak

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3165596806

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Related to: 10