Work

The interplay of marketing and design

Year: 2021

Type: article

Abstract: This paper provides insights into the interdisciplinary intersections between marketing and design. It explores the various design intersections in the marketing fields. The collaboration between marketing and design is restricted by the paradigm boundaries, but not by the industry, researchers, and research projects. Challenges for both disciplines' future are explored, highlighting the need for a paradigm shift in marketing.

Source: Review of Managerial Science

DOI: 10.1007/s11846-021-00470-z

Authors: Jörg Henseler, Manuela Guerreiro, Nelson de Matos

Institutions: Universidade Nova de Lisboa, University of Twente, University of Algarve

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

Estimated APC paid: $2,780

Funders: University of Twente, Fundação para a Ciência e a Tecnologia