Work

Unveiling drivers and brand relationship implications of consumer engagement with social media brand posts

Year: 2021

Type: article

Study design: Observational Study

Source: Journal of Research in Interactive Marketing

DOI: 10.1108/jrim-05-2020-0113

Authors: Zalfa Laili Hamzah, Hazwani Abdul Wahab, Muhammad Waqas

Institution: University of Malaya

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3166251808

FWCI: 23.56

Cites: 87

Cited by: 97

Related to: 10