Personal antecedents of perceived deceptive pricing in online retailing: the moderating role of price inequality
Year: 2021
Type: article
Study design: Observational Study
Source: Electronic Commerce Research
Authors: Isabel P. Riquelme, Sergio Román
Institutions: Universitat de Miguel Hernández d'Elx, Universidad de Murcia
Language: English
Subfield: Marketing
Domain: Social Sciences
SDG: Reduced inequalities
Open Access status: green
Award: G2769683799
OpenAlex ID: W3167350656