Work

Customer–brand relationship in the era of artificial intelligence: understanding the role of chatbot marketing efforts

Year: 2021

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-05-2020-2907

Authors: Yang Cheng, Hua Jiang

Institutions: North Carolina State University, Syracuse University

Language: English

Topic: AI in Service Interactions

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3168740456

FWCI: 35.44

Cites: 56

Cited by: 489

Related to: 10