Digitally-enabled Advanced Services: Managing the Journey From Data to Value
Year: 2021
Type: conference-paper
Abstract: Purpose: this paper proposes a novel model to describe how data collected from smart connected \nproducts(SCP) should be managed to generate customer value through digitally-enabled advanced \nservices (DEAS). \nDesign/Methodology/Approach: literature integrative review and action research \nFindings: there are connections between the configuration of the service system designed to deliver \nDEAS, and the value (net benefits in terms of efficiency, efficacy and focus) that different customers \nexpect. \nOriginality/Value: the integration of literature on SCP, smart PSS, service science and sdl facilitates \nthe understanding of mechanisms through which DEAS create customer value.
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W3169534539
