Work

The Role of Customer Experience for Re-Visit and Purchase Intention: A Case Study of Amazon

Year: 2021

Type: article

Abstract: In this study, it is aimed to examine the relationship between customer experience and re-visit intention, and purchase intention in e-commerce sites in the example of amazon.com.tr. The questionnaire form prepared to collect data within the scope of the research was shared on the internet. Descriptive statistical analysis and regression analysis were performed with the data obtained from 358 participants who answered the questionnaire. As a result of the analysis, it was found that customer experience has significant effects on purchase intention and re-visit intention, as well as purchase intention on re-visit intention. \n \n

Source: International Journal of Commerce and Finance (Istanbul Commerce University)

Authors: Gökhan Meriç, Figen Yıldırım

Institution: Istanbul Commerce University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W3169809408

FWCI: 0.652

Cites: 87

Cited by: 4

Related to: 10