Work

Impact Of Hedonic Motivation And Perceived Moral Obligation On Green Products Purchase Intention among Centennials.

Year: 2021

Type: article

Study design: Observational Study

Source: Academy of Marketing Studies journal

Authors: Nagarajan Shanmugavel, Sathish Solayan

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3171580631

FWCI: 1.127

Cites: 54

Cited by: 7

Related to: 10