Work

An Examination of the Retail Omnichannel Customer Journey: Understanding Customer Interaction and its influences on Customer Experience

Year: 2020

Type: article

Authors: Triana Hadiprawoto, Charalampos Saridakis, Aristeidis Theotokis

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3171587430

FWCI:

Cites: 20

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Related to: 10