Work

The effect of brand loyalty and loss aversion on competitive trade-in strategies

Year: 2021

Type: article

Source: Total Quality Management & Business Excellence

DOI: 10.1080/14783363.2021.1933423

Authors: Qin Zhou, Kum Fai Yuen, Yusen Ye

Institutions: Nanyang Technological University, Sichuan University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3171761862

FWCI: 2.07

Cites: 81

Cited by: 13

Related to: 10