Work

Exploring the Political Co-Brand Image & Positioning from External Stakeholder’s Perspective in Pakistan

Year: 2021

Type: article

Source: Journal of Political Marketing

DOI: 10.1080/15377857.2021.1930328

Authors: Maria Naureen Shahid, Waseem Hassan, Lubaba Sadaf

Institutions: National University of Science and Technology, National University of Sciences and Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: closed

OpenAlex ID: W3173501690

FWCI: 0.685

Cites: 185

Cited by: 7

Related to: 10