Work

Celebrity Endorser and Purchase Intention: The Mediating Role of Resonance-Based Self-Attitude and Brand Credibility

Year: 2021

Type: article

Source: Journal of Asian Finance Economics and Business

DOI: 10.13106/jafeb.2021.vol8.no7.0603

Authors: Stephanie Angelina Gunawan, Asep Hermawan, Anton Wachidin Widjaja, Innocentius Bernarto

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: gold

Estimated APC paid: $500

OpenAlex ID: W3173716699

FWCI: 0.489

Cites:

Cited by: 7

Related to: 10