Work

Artification strategies to improve luxury perceptions: the role of adding an artist name

Year: 2021

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-10-2020-3136

Authors: Vicente Marin, Cristóbal Barra, Jorge Moyano

Institution: University of Chile

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3174024092

FWCI: 0.919

Cites: 51

Cited by: 10

Related to: 10