Work

Sport rebranding: the effect of different degrees of sport logo redesign on brand attitude and purchase intention

Year: 2021

Type: article

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-01-2021-0016

Authors: Antonio S. Williams, Sungwook Son

Institutions: Indiana University Bloomington, Indiana University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3174726484

FWCI: 3.217

Cites: 61

Cited by: 22

Related to: 10