Work

The role of interactivity on customer engagement in mobile e-commerce applications

Year: 2021

Type: article

Study design: Observational Study

Source: International Journal of Market Research

DOI: 10.1177/14707853211027483

Authors: Ami Fitri Utami, Irwan Adi Ekaputra, Arnold Japutra, Sebastiaan Van Doorn

Institutions: University of Indonesia, The University of Western Australia

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Universitas Indonesia

Award: G1990994745

OpenAlex ID: W3174882103

FWCI: 9.651

Cites: 98

Cited by: 59

Related to: 10