Work

Le Rôle de la Personnalité dans la Construction du Capital de Marque

Year: 2020

Type: article

Source: رؤى اقتصادية

Authors: Faouzia Bouacha, Amor Lalaoui

Institution: Mohamed-Cherif Messaadia University

Language: French

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3093966946

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Related to: 10