Work

The Effect of Brand Anthropomorphism on Customers’ Behaviour Towards the Indian Hypermarket Brands

Year: 2021

Type: article

Study design: Observational Study

Source: Journal of Creative Communications

DOI: 10.1177/09732586211002104

Authors: Deependra Singh, Naval Bajpai, Kushagra Kulshreshtha

Institutions: Atal Bihari Vajpayee Indian Institute of Information Technology and Management, GLA University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3175473443

FWCI: 1.838

Cites: 46

Cited by: 10

Related to: 10