Work

The effect of brand experience on brand loyalty with the mediating role of brand trust

Year: 2021

Type: article

Source: مجلة دراسات في الاقتصاد وإدارة الأعمال

Authors: Narimane Gouacem, Lahcen Attallah

Institution: Université de Saida Dr Moulay Tahar

Language: Arabic

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3175999357

FWCI: 0.326

Cites:

Cited by: 2

Related to: 10