Work

Marketer acculturation to diversity needs: The case of modest fashion across two multicultural contexts

Year: 2021

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2021.05.059

Authors: Stephanie Slater, Catherine Demangeot

Institutions: Cardiff University, Centre National de la Recherche Scientifique, Université de Lille, Institut d'Economie Scientifique Et de Gestion, Lille Économie Management

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: bronze

OpenAlex ID: W3176012579

FWCI: 4.366

Cites: 83

Cited by: 31

Related to: 10