Year: 2021
Type: article
Study design: Observational Study
Abstract: This study aims to examine the effect of environmental factors and mall shopping experience on mall shopping behavior.The sample used in this study is the people of Bandung City with 147 respondents.The sampling technique used was nonprobability sampling and the sampling design used purposive sampling technique.Data processing was performed using SPSS version 25 software and analyzed using multiple regression analysis.The results of this study indicate that environmental factors and mall shopping experience affect mall shopping behavior by 49% and the rest is influenced by other factors.Environmental factors and mall shopping experience play an important role in consumer behavior when shopping at a shopping center.
Institution: Maranatha Christian University
Language: Indonesian
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W3176613263