Work

The impact of socio-demographic, psychographic, and product specific attributes on brand proneness in grocery shopping - A case study in the Netherlands

Year: 2012

Type: dissertation

Study design: Observational Study

Author: D.P. van Dissel

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3178240786

Cites: 65

Cited by:

Related to: 10