Work

Gérer et promouvoir l'image mentale de la marque à l'ère numérique: Dimensions et enjeux

Year: 2021

Type: article

Source: مجلة المنهل الاقتصادي

Authors: Yousra Boutera, Mourad Kheroubi

Institutions: École Nationale Supérieure de Journalisme et des Sciences de l’Information, University of Batna 1

Language: French

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3178324302

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