Work

The Changing Face of America: When Majority Group Consumers Prefer Vs. Are Threatened By Ethnic Diversity in Advertising

Year: 2020

Type: article

Source: ACR North American Advances

Authors: Steven Shepherd, Tanya L. Chartrand, Gavan J. Fitzsimons, Aaron C. Kay

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3178566525

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