Work

“I Want It! Can I Get It?” How product-model spatial distance and ad appeal affect product evaluations

Year: 2021

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2021.06.021

Authors: Dickson Tok, Xi Chen, Xing-Yu (Marcos) Chu

Institution: Nanjing University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: Jiangsu Office of Philosophy and Social Science, National Natural Science Foundation of China, Fundamental Research Funds for the Central Universities, Humanities and Social Sciences Youth Foundation, Ministry of Education of the People's Republic of China

Awards: 互联网环境下信息产品与服务的多途径价值创新关键支撑方法与建模研究, G2675711453, G394776612, 基于数据赋能的制造业多层次创新驱动机制与模式研究, G6930440576, G92143272

OpenAlex ID: W3179380451

FWCI: 3.677

Cites: 51

Cited by: 29

Related to: 10