Work

L'industrialisation des biens symboliques

Year: 2013

Type: book

Source: HAL

Authors: Philippe Bouquillion, Bernard Miège, Pierre Mœglin

Institution: Groupe de recherche sur les enjeux de la communication

Language: French

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3179813554

FWCI: 0.574

Cites:

Cited by: 30

Related to: 10