Work

Customer engagement value: process, limitations and future research

Year: 2021

Type: article

Source: Journal of Modelling in Management

DOI: 10.1108/jm2-12-2020-0319

Authors: Eman Abo ElHamd, Hamed Shamma, Mohamed Saleh, Ehab Elkhodary

Institutions: Cairo University, American University in Cairo

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3179948829

FWCI: 2.528

Cites: 85

Cited by: 15

Related to: 10