Work

Priming movie product placements: New insights from a Cross-National case study

Year: 2021

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.2021.1930349

Authors: Siva K. Balasubramanian, Giacomo Gistri

Institutions: Illinois Institute of Technology, University of Macerata

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3181892408

FWCI: 2.298

Cites: 52

Cited by: 12

Related to: 10