Work

The downside of purchasing a servant brand: The effect of servant brand consumption on consumer charitable behavior

Year: 2021

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.21544

Authors: Cony M. Ho, Szu‐Han (Joanna) Lin, Robert S. Wyer

Institutions: Clemson University, University of Georgia, University of Cincinnati

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3184089403

FWCI: 2.068

Cites: 48

Cited by: 20

Related to: 10