Work

The moderating role of donation-related predispositions on the effectiveness of price and product quality on cause-related marketing participation

Year: 2021

Type: article

Study design: Observational Study

Source: International Journal of Emerging Markets

DOI: 10.1108/ijoem-09-2020-1033

Authors: Andrews Adugudaa Akolaa, John Paul Basewe Kosiba, Felix Appiah, Akua Akuffo Nyanteh

Institution: University of Professional Studies

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3184502001

FWCI: 1.379

Cites: 69

Cited by: 8

Related to: 10