Work

The curious case of productivity orientation: The influence of advertising stimuli on affect and preference for subscription boxes

Year: 2021

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2021.102677

Authors: Irina T. Toteva, Richard J. Lutz, Eric H. Shaw

Institutions: Georgia Southwestern State University, University of Florida, Florida Atlantic University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3185396276

FWCI: 2.528

Cites: 44

Cited by: 19

Related to: 10