Work

A Profile of Responses to Commercials

Year: 1979

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1979.12518821

Author: Mary Jane Schlinger

Institution: University of Illinois Chicago

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3190740751

FWCI: 17.92

Cites: 9

Cited by: 241

Related to: 10