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Too few, too many, just right: Creating the necessary number of segments for large online customer populations

Year: 2021

Type: article

Source: Electronic Commerce Research and Applications

DOI: 10.1016/j.elerap.2021.101083

Authors: Bernard J. Jansen, Soon-gyo Jung, Dianne Ramirez Robillos, Joni Salminen

Institutions: Hamad bin Khalifa University, University of the Philippines Diliman, University of Turku

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3192176773

FWCI: 1.304

Cites: 76

Cited by: 9

Related to: 10