Work

Investigating the Comparative Effectiveness of Demonstrative and Straight-Sell Comparative Advertisements

Year: 2018

Type: article

Authors: S. Ayaz, Wisal Ahmad, Mehboob ur Rashid

Institutions: Kohat University of Science and Technology, University of Peshawar

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3192342890

FWCI:

Cites: 33

Cited by:

Related to: 10